With a new zero-emissions Fuel Cell Vehicle (FCV), fun promotional campaigns and a commitment to maintaining a diverse workforce, it's no surprise to us that Toyota was once again named one of Interbrand's Best Global Brands for 2014. The company not only beat out all other automakers, ranking as the most valuable automotive brand, but also topped conglomerates like McDonald's, Disney, HP, Amazon and Ebay.
Every year since 2004, Toyota has been named the top vehicle brand on the Best Global Brand's report and this year's honor is extra special because Toyota's brand value grew by an impressive 20 percent over the past year. This aided in moving the company up two positions on the list, from #10 to #8.
One of the latest achievements that led to the brand's value increase is its introduction of Fuel Cell technology. The automaker's FCV uses hydrogen and combines it with oxygen from the air to create enough electricity to power a car for 300 miles, with nothing but water vapor left as "emissions." Along with this, Interbrand also pointed out Toyota's efficiency in managing recalls, exciting new "Go Fun Yourself" campaign and goal to increase its number of female executives as primary reasons for its high ranking on the report.
"At Toyota, we're not just thinking about where the automobile industry is headed - we're committed to leading the way to the future of mobility. This recognition from Interbrand is a testament to Toyota's 'Let's Go Places' experience, and our strong commitment to our retail guests," said Jack Hollis, vice president of Toyota Division Marketing at Toyota Motor Sales, U.S.A., Inc.
Categories:
News
