Toyota is the world's largest automobile manufacturer, boasting a rich history that spans several decades. Let's delve into Toyota's history and explore how it became the leading name in the automotive industry.
Early History
The Toyota Motor Corporation originated as a division of Toyoda Automatic Loom Works in Japan. It was established as an independent entity in 1937, led by Kiichiro Toyoda. Initially, the company produced vehicles for the Japanese military during World War II but faced potential closure after the war ended.Toyota Motor Sales Co.
In 1950, Toyota established Toyota Motor Sales Co. in Japan. By 1957, Toyota had founded Toyota Motor Sales U.S.A. in Hollywood, California, and began selling cars in the United States in 1958. They introduced 287 Toyopet Crown sedans and one Land Cruiser to the market. While the Toyopet was criticized for being underpowered and overpriced, leading to its discontinuation in 1961, the Land Cruiser earned a reputation for durability and remained the sole Toyota vehicle in the U.S. at that time.
Rise in Popularity
The release of the Toyota Corona in 1965 marked a turning point. Designed specifically for American drivers, the Corona tripled the company's U.S. sales by 1966. In 1968, Toyota introduced the Corolla, which has since become the best-selling passenger car in the world.
By 1975, Toyota had surpassed Volkswagen to become the leading import brand in the U.S. The company maintained its position as a top automotive manufacturer throughout the 1980s and 90s. In 1987, Toyota established the Lexus brand, launching luxury vehicles in 1989.
In 1998, Toyota expanded its lineup with the Tundra, its first full-sized pickup truck, and the Prius, the first mass-produced gasoline/electric hybrid vehicle.
In 2003, Toyota introduced the Scion brand, targeting younger consumers through savvy marketing. The company continued to grow through the 2000s and 2010s, producing popular models such as the Tacoma and the Highlander.
Today, Toyota is the largest vehicle manufacturer globally, selling millions of vehicles each year. If you're interested in a Toyota vehicle, we offer an excellent selection at our Toyota Dealership. Contact us today to learn more about the Toyota vehicles available at our dealership.
