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Toyota has returned for a fourth season as the official automotive partner of the NFL, launching a campaign that centers entirely on the youth who represent the future of football.

Toyota is known globally for crafting reliable vehicles, and the company is steadily reinforcing its commitment to eco-friendly progress. Toyota Motor North America will highlight its sustainability framework on Bloomberg Television during an upcoming episode of "Earth with John Holden."

Toyota’s San Antonio campus is expanding in a major way, bringing positive news to the local economy. In July 2026, Toyota Motor North America announced plans to invest $3.6 billion to build out their San Antonio facility and offer thousands of new jobs for assembly team members.

Toyota knows that solar energy is destined to play a major role in our future. As a cleaner replacement for the fossil fuels that powered the last one hundred years, solar energy is important for safeguarding the environment. To applaud this creative and sustainable power source, Toyota has opened the Vivid Solar Sculptural Display to the public at its Research & Development office in Michigan.

When seasonal weather changes and summer heat climbs to historic levels, routine vehicle service shifts from an optional checklist into a crucial safety need. Intense summer heat accelerates part fatigue, depletes core fluids, and places immense strain on your engine block and moving parts. Overlooking this warm-weather prep increases the danger of unexpected breakdowns, expensive fixes, and hazardous highway tire blowouts. Guarding your vehicle against these conditions demands a proactive, smart maintenance program.

As the frost melts, spring presents the perfect window to prioritize your vehicle’s health. The punishing winter months often leave behind subtle wear and tear that can jeopardize your car's long-term reliability if ignored. A comprehensive seasonal checkup is the most effective way to ensure your vehicle is primed and ready for the road trips ahead.

The growing number of electric vehicles on the road is leading to new advancements in charging technology. Toyota and Lexus are leading the way by partnering with Treehouse—a software operating system—to provide a more convenient and efficient home charging installation process for their customers.

Beyond the classroom, music acts as a shield against the stressors of modern life. Toyota is proud to support Music Will with a $75,000 donation to ensure emotional wellness through music is accessible to every student.

The creative partnership between Toyota and King Bach has reached a new height with the release of "Tea Time". This brand film highlights the Corolla Cross Hybrid through a series of comedic vignettes. It serves as a testament to the brand's ability to combine entertainment with automotive excellence.

The 2025 espnW: Women + Sports Summit in Ojai, CA, was a remarkable and inspiring event for women athletes as well as for Toyota. Celebrating the 10th anniversary of the Toyota Everyday Heroes program, the company honored girls and women who are making meaningful contributions in sports. Each recipient received a $15,000 award in recognition of their achievements.